Understanding Producer Roles in Film Production: Who Does What on Set?

Film Crew on Set

Understanding Producer Roles in Film Production: Who Does What on Set?

If you’ve ever stayed through the credits at the end of a film, you’ve probably noticed a long list of producers—executive producer, line producer, associate producer, co-producer, and more. For those new to the industry (or even with a bit of experience), the sheer number of producer titles can be confusing. What exactly does each type of producer do, and why are there so many? Let’s break down the main producer roles in film production, what they’re responsible for, and how they work together to bring a film to life.

1. Executive Producer (EP)

What They Do: The executive producer is often at the top of the production hierarchy. They’re typically responsible for securing the project’s financing or providing the initial creative spark that gets the film off the ground. Sometimes, EPs are industry veterans, studio executives, or even high-profile actors or directors lending their name and influence to the project.

On-Set Responsibilities: Executive producers don’t usually get involved in the day-to-day running of the set. Instead, they oversee the big picture—making sure the project stays on track financially and strategically. They may visit the set occasionally, but their main focus is ensuring the film gets made, distributed, and (hopefully) becomes a success.

2. Producer

What They Do: This is the most hands-on and all-encompassing producer role. The producer is involved in every stage of production, from developing the script and securing funding to hiring key crew, overseeing the shoot, and guiding the film through post-production and distribution.

On-Set Responsibilities: Producers are often present on set, acting as the glue between the creative vision and the practical realities of filmmaking. They solve problems, manage relationships, and make critical decisions—balancing creative ambitions with budget and schedule constraints. If something goes wrong, the producer is usually the one who finds a solution.

3. Line Producer

What They Do: Think of the line producer as the chief operating officer of the production. They’re responsible for the film’s budget and day-to-day operations. The “line” in their title refers to the line on the budget sheet that separates above-the-line (creative) and below-the-line (technical/crew) costs.

On-Set Responsibilities: Line producers are on set every day, making sure everything runs smoothly and stays within budget. They manage logistics, coordinate with department heads, handle contracts, and troubleshoot issues as they arise. If the production needs to pivot due to weather, location problems, or unexpected costs, the line producer is the first to know and act.

4. Co-Producer

What They Do: A co-producer shares many of the responsibilities of the main producer but usually focuses on specific aspects of the production. This might include overseeing a particular location, managing a segment of the budget, or handling post-production.

On-Set Responsibilities: Co-producers are often present on set, supporting the producer and line producer. Their exact duties can vary widely depending on the production’s needs, but they’re always there to ensure their area of responsibility is running smoothly.

5. Associate Producer

What They Do: The associate producer role is flexible and can mean different things on different productions. Sometimes, it’s given to someone who has contributed significantly during development or production but doesn’t have the full responsibilities of a producer.

On-Set Responsibilities: Associate producers may handle anything from coordinating schedules and managing smaller units to overseeing marketing or post-production tasks. They’re the utility players, filling in gaps wherever needed.

6. Assistant Producer / Production Coordinator

What They Do:

While not always credited as “producers,” assistant producers or production coordinators are vital to the daily workflow. They handle logistics, paperwork, call sheets, and communication between departments.

On-Set Responsibilities: These team members are on set or in the production office every day, making sure everyone knows where they need to be and when. They keep the production moving and ensure information flows smoothly between cast, crew, and producers.

7. Field Producer / Segment Producer (Common in TV & Documentary)

What They Do: Field producers are more common in television and documentary filmmaking. They manage shoots on location, often working with small crews or even solo. Segment producers are responsible for specific parts of a program or documentary.

On-Set Responsibilities: They’re in charge of everything that happens during their assigned shoot—interviewing subjects, directing the crew, and making sure the footage meets the project’s goals.

8. Unit Production Manager (UPM)

What They Do: The UPM is sometimes considered a producer, sometimes not, depending on the production. They work closely with the line producer to manage the nuts and bolts of the shoot—budgets, schedules, and crew.

On-Set Responsibilities: UPMs are on set daily, handling permits, contracts, and union paperwork. They ensure the production complies with all regulations and runs efficiently.

9. Creative Producer

What They Do: A creative producer focuses on the artistic side of the project—script development, casting, and working closely with the director to shape the film’s vision.

On-Set Responsibilities:On set, creative producers are often involved in creative decisions, helping guide the director and writers, and making sure the project stays true to its original concept.

Why So Many Producers?

Film production is a massive, complex undertaking. Each producer role exists because making a film requires a wide range of skills, from raising money and managing logistics to nurturing creative ideas and ensuring legal compliance. On larger productions, these roles are clearly defined; on smaller indie sets, one person might wear several hats.

Final Thoughts

Understanding the different producer roles is key for anyone looking to break into the film industry or work more effectively on set. Whether you’re interested in the business, creative, or logistical side of filmmaking, there’s a producer role that fits your strengths.

If you’re just starting out, don’t be afraid to ask questions or shadow a producer on set. The best way to learn is by doing—and by seeing firsthand how these roles interact to bring a story to life.

Are you looking for a producer for your project? Reach out to us here at Sticky Tape Productions—let’s chat about your next project! You can contact us at team@stickytapefilms.com

Understanding Producer Roles in Film Production: Who Does What on Set?